YKON stands for the „why“ in an ‚iconized‘ fashion world
The media routinely take care of the newest hip looks, must-haves and it-pieces. Prototypes from the catwalk make it in a few weeks to the mass product in the stores. Fast Fashion is more common in our society than ever before.
But why do we keep up with it?
The clothing is cheaply produced and manufactured under the worst possible conditions for the environment and people.
Toxins in the fabrics are not uncommon and the production is exploitative and dangerous.
Some traditional and some young brands do not use genetic engineering, pesticides, neurotoxin or vast quantities of water.
They produce fashion in harmony with man and nature.
The dusty image of eco-fashion is definitely outdated and the new consciousness makes an important contribution to our world.
YKON Agency distributes handmade products that are produced in a sustainable way, follow an upcycling concept or use new fibres and innovative technologies.
Buy less, choose well and make it last! – Vivienne Westwood